Despite polls being all but inconclusive and there being no clear frontrunner in the leadup to the 2024 American Presidential Election, Donald Trump was able to win another term with a significant electoral college victory. One of the main demographics that pushed him to the White House again ended up being a surprising group to many: young voters.

Key Takeaways:

• Trump’s focus on the economy resonated much more with voters across the board, rather than the protection of reproductive rights campaigning that Democrats heavily relied on.
• The 2024 reflected a major shift in party identification and voting patterns of people between 18 and 29 years old, some of whom feel as though they are underrepresented in the American political scene.
• Targeting specific groups with relevant campaigning measures, such as podcast appearances and social media posts geared at engaging with younger voters, pushed Trump over the 270 electoral vote victory threshold.

Analyses – Alexandra Keating

The analysis is in PDF under the link below.